Sustainagility transformation with coaching

Sustainability is an increasingly important issue for organizations. More and more customers, shareholders and employees are asking for sustainable business practices. To meet this demand, organizations must make their business operations more sustainable. A sustainability transformation is a process that takes time and effort, but it is an investment that pays off in the long run. A sustainable organization is an organization that is future-proof and that has a positive impact on society.

Transformation approach

There are different ways to realize a sustainability transformation. A common method is to hire consultancy. Consultancy firms can help organizations develop a sustainability strategy, set objectives and take measures to achieve these objectives.

Another way to realize a sustainability transformation is by coaching and participating in the implementation. This is a different approach than the big 4 consultancy companies that tell you “why” you should become more sustainable and “what” you should do, but often do not help you with the implementation — “how”.

The sustainability strategy must be tailored to the specific situation of the organization. The strategy must take into account the objectives of the organization, the capabilities of the organization and the expectations of the stakeholders. By coaching and participating in the implementation, organizations can realize a sustainability transformation that is better suited to their specific situation. Coaches can help organizations make the right choices, find the right people, provide training and set up the right processes.

After the sustainability strategy has been developed, the following steps can be taken together with the coaches:

• Set objectives: Set objectives for the various sustainability themes, such as energy, water, waste, CO2 emissions, social responsibility and corporate responsibility. The objectives can be formulated as Objectives and Key Results (OKRs).
• Take measures: Take measures to achieve the objectives. The measures may consist of taking technical measures, adjusting processes or changing behaviour. Behavioral change is very difficult and Organizational Behavior Management (OBM) can help effectively. We use Green Design Thinking and Green Project Management (GPM) to change processes or create products / services in a different way.
• Measure the results: Measure the results of the measures to evaluate whether they are effective. We obtain transparency and insight into the measurements by setting up a Green Obeya. Obeya is a Japanese term meaning large space. It is sometimes compared to the bridge of a ship, a cockpit or a ‘war room’.
• Make adjustments: Make adjustments to the measures if they are not effective. By regularly meeting in the Green Obeya with the right decision-makers in the organization, you can respond flexibly to feedback — Sustainagility.

A sustainability transformation is a continuous process. It is important to regularly evaluate the sustainability strategy and adapt it to changing circumstances. Green Leadership in combination with coaching helps with this.

Conclusion

A sustainability transformation is a complex process, but it is one that pays for itself in the long run. By realizing a sustainability transformation, organizations can save on energy costs, produce less waste, reduce their carbon emissions, improve their reputation, increase customer satisfaction and attract new employees.
Based on our experiences with Lean and Agile transformations, we help to motivate and enthuse your organization and your teams for sustainability. We ensure that everyone within your organization is involved in the transformation.
If you want to implement a sustainability transformation, please contact us. We help you achieve your goals and make your company future-proof.

info@greenleadership.nl

The original article was published in Dutch on: Sustainagility transformatie met coaching — Ctrl Improve (ctrl-improve.nl)