The added value of Agile Coaching, and how to demonstrate it.

If you are an Agile Coach yourself, it may seem strange to others if you claim that you are of great added value to the organization. What kind of shameless self-promotion is that? On the other hand, if you are not convinced yourself, what kind of “BS job” do you have? Often I get questions from other coaches; how do you make your added value transparent? How do you measure that?